Weve, the UK joint venture from mobile operators Vodafone, EE and O2 is gearing up for a big push behind NFC payments next year.
Their vision is summed up by this quote from the article:
“Weve hopes to have a system whereby mobile users can tap their phone at the till to use a discount offer, a second time to collect the loyalty points, and a third to pay the bill — all of which has been encouraged through advertising sent to the person’s phone or tablet”