After its announcement of automatic show syncing and recommendations, Zeebox returns to the news with a new developer portal that opens its API to everybody, not just partners. Anybody building mobile and web apps can integrate Zeebox’s guides, social networking, and tagging into their own projects. They can then create synchronized widgets for Zeebox’s own releases as well. Look to see Zeebox functionality integrated into entertainment apps and second screen functions beyond the original Zeebox domain as developers create new paths into the social functionality that Zeebox has to offer.