Jobs, the upcoming film on the life of the Apple pioneer has turned to Instagram Video to promote the movie which drops August 16th. The 15 second format was a perfect fit for movie trailers and also allows for easy viewing on Twitter. We’ve seen brands like Starbucks gain several hundred thousand followers on the platform and now the new feature will allow them to reach their audience with video. We’ll see if brands produce original video for the platform or simply use it as another distribution channel.
