The New York Times is experimenting with a new form of Twitter integration which lets users share selected text from within an article on Twitter opposed to simply tweeting the article’s titles. Users who click through the tweet are directed to the selected text within the page. The new functionality will enable readers to share the material which resonates most with them. NYT has been aggressive on Twitter, even selling ad packages based on the most shared stories on the social network (called Spark) so it only makes sense to encourage more flexible integrations.
