This map from MAGNA represents the global advertising market in two dimensions. The surface of each country is proportional to advertising spending in 2012; it shows, for instance, the importance of Western Europe, Japan and the US whilst Russia and India appear to have shrunk compared to their geographical prominence. The color code represents advertising spending in 2012 in US dollars per capita; it shows adspend reaching $400 or $500 per capita in markets like Australia, Switzerland, Norway and the USA. By contrast, it is well below $50 in emerging markets like India, Vietnam, Turkey or Mexico.
