Motorola is trying to woo Apple users by letting them migrate their iCloud data onto the Moto X. Not only can users customize their devices, now they can import all of their contact and calendar data from the iCloud onto the new device, through Google. So for users whose lives are embedded deeply within Apple’s ecosystem, it could be a convenient way to maintain their data without loyalty to one type of phone. According to executives, there are more plans to try to break into Apple’s smartphone market, so expect more news on this front in the near future.