AP Introduces Native Ads

The AP has announced that it will now be featuring native advertising in both its mobile and web platforms. It’s the first concession that the AP has formally made to the fact that it’s licensing business won’t be able to financially sustain the company, and as such sponsored content will now make up a significant portion of the profits that keep the AP running. The content will sit alongside the AP material on the website. The AP is fairly late to the Native Advertising game, but for one of the most trusted names in news it will be important to see how they handle the sponsored content.