The Super Bowl is still fresh in the minds of advertisers as they slowly determine the returns on their advertising dollars. The reach of an ad doesn’t stop at the end of the game, though, and online views have become increasingly important to the overall success of a campaign. Analytics firm Visible Measures looked at online “True Reach” statistics for every Super Bowl campaign since 2010 and found that advertisers who released their ads online before the game saw far greater reach than those who didn’t. Budweiser’s “Puppy Love” commercial from this year’s bowl had already received 26.7 million views before the game, and its final reach is expected to be much higher.