Chipotle Looks For TV Partner For Series

Chipotle recently produced Farmed and Dangerous, a Hulu series that seeks to be standalone entertainment rather than branded content. The four part mini-series comically condemns the industrial food system and after an initial reach, is seeking a TV network like a Showtime to continue the show. What’s more interesting is that Chipotle spent $1 million on production and developed the concept internally. The move raises two big issues. One, is the ROI justified and two, can branded entertainment run on ad-supported channels without conflict?