Read original story on Mobile Payments Today.
NFC and BLE have been hot-button technologies for marketers, allowing proximity based communications that stand to revolutionize shopper marketing. Technologically speaking, there are some key differentiators that should be accounted for. Primarily, NFC offers more active communications that require tapping a physical tag with your phone while BLE is more passive, pushing notifications and action to your phone when you are in range. Speaking of range, NFC is also far more precise–about 4cm from a tag–while BLE engagements can range from 1-50 ft. Download the full breakdown below to learn about the differences and how these technologies can power everything from mobile payments to coupons and offers.