Music streaming service, Songza has partnered with Weather Channel to offer music recommendations tailored to local weather conditions. Advertisers have been using weather data to affect marketing budgets for some time, realizing it’s powerful impact on sales. For Songza, weather plays as much a role in mood as music, so it makes sense to incorporate that data when making music suggestions. As we continue to glean more insights from big data, look for even more sophisticated algorithms which will anticipate what media we want before we even know it.