IFTTT, the popular productivity platform that allow users to set up custom notifications across platforms and devices, is now available for iOS and works with notifications. It means that IFTTT users are getting something they’ve wanted for some time: the ability to truly geo-fence and customize personalized notification systems. For instance, you can set push notifications within recipes, or tell the air conditioner to turn on when you walk in the door to a custom set temperature. You set a custom input, and the device outputs what you want, where you want, and when you want – and now you can do it on the iPhone. It means that location-based – and indeed action based – targeting would get a big boost.