Google Touts +Post Ads

Google has, for some time, wanted to make the entire web a part of their larger social scheme. Google is seeing this thought process through to fruition with +Post ads, which gives advertisers the ability to display advertising via Google+ posts throughout Google’s display network. The program is now available to any Google+ page with at least 1,000 followers. The posts are fully interactive, allowing users with G+ accounts to comment, share, and +1 without leaving the page. Google says that the ads have had incredibly high engagement numbers; Toyota USA experienced a 50% higher engagement rate than the industry standard for rich media ads, for instance. It’s a way to broaden horizons across the digital space for planners in the rich media space.