Amazon Launches Wearable Technology Store

Amazon today announced the launch of a new Wearable Technology store, which will function as a one-stop shop for customers looking to compare and discover the latest in wearable technology like fitness trackers, smart watches, cameras, and the like. Amazon additionally announced partnerships with top brands to deliver the latest technology, including established wearable technology brands like Samsung, Jawbone, and GoPro, in addition to up-and-comers like Basis, Misfit, and Narrative. As the burgeoning category of consumer technology continues to excite and prove popular, Amazon is offering a “learning center” which includes product videos and detailed buying guides, as well as an “Editor’s Corner” to find information about wearable technology news and reviews. It signals wearable technology’s advance into the main stream – and codifies it as a category that’s here to stay.