Facebook Debuts Business Manager Tool

Marketers have a new way to use Facebook. Called the Business Manager, Facebook’s new tool allows marketers an agencies to manage multiple campaigns across one interface. Facebook has been rolling the tool out over the past month, and it allows users to assign roles to people working across different campaigns. it will also allow agencies and clients share campaign materials within the platform. The ultimate goal is to make marketing and advertising workflow easier on the platform, and to allow more people to use Facebook to monetize campaigns. Furthermore, as these privileges had been previously limited to Preferred Marketing Developers, this seems like a move to get a much broader swath of people onto Facebook for use as a marketing and monetization tool.