The new crop of mobile chat apps rose to popularity as low- or no-cost alternatives to texting, but over time many evolved into full-blown media portals, recognizing that media and content are fundamental to how we now share and communicate in conversation.
As streaming speed and bandwidth improved on the mobile web, chat apps kept pace. The messaging ecosystem now boasts over twenty apps with different social and sharing features that act as, essentially, “SMS+”, with group chats, video conferencing, voice calling, stickers, content sharing, and more.
Now, following Facebook’s acquisition of Whatsapp, it has become clear that these applications are more than a fad, and have immense promise as a new medium for brands to reach their audiences.
