Apple To Buy Beats For $3.2b

Dr. Dre is now a Hip Hop billionaire. Apple has reportedly agreed to a deal to purchase Beats Electronics – including both the electronics and streaming service – for $3.2 billion. According to reports from the Financial Times, the deal could happen as early as next week. Apple and Beats already had a strong relationship, as Beats showcased their Dre headphones and speakers inside the Apple Store. Many suggest that the move is mostly geared towards acquiring the now-popular Beats Music streaming service, as iTunes Radio has all but flopped. The acquisition of Beats would ensure that Apple gets its hands on a popular streaming platform, one that it could properly leverage to deliver music to consumers in new and different ways. In that sense, the move isn’t surprising at all, and expect to see Apple’s intervention into the service soon.