Twitter is looking to answer its detractors who think its feeds are overcomplicated and too busy by introducing a Mute feature across Android, iPhone, and Web platforms. The option, as its name implies, allows you to silence other users in your feed by taping on the gear icon and choosing “mute @username.” The goal is to give users more control over the content they see, and to allow you to curate your own feeds by selectively cutting people out. Muting users doesn’t stop people from favoriting, replying to, and retweeting tweets – they can still use Twitter as usual. And, the muted user won’t know that others have muted them; it’s entirely silent. It’s a way to hopefully reduce the noise on the social network, and keep users engaged in a customized feed that works for them.