This past week, we covered the Internet of Things, a term used to “describe a growing phenomenon in which every physical object can have some form of connection to the Internet.” And it’s coming to an object near you. According to Gigaom’s Jon Collins, a family of four will move from having 10 connected devices in 2012 to 25 in 2022 to keep us always on without even realizing it. Below, you’ll find a list of our posts detailing this growing trend and the data implications for marketers.
POV: How The Internet Of Things Is Creating New Ecosystems
R/GA, Techstars and the Rise of Connected Devices
Why Today’s Smart Fridge Is Pretty Dumb
SmartThings And The Connected Home
The Trigger: Fitness Wearables