IPG Media Lab

IPG Lab Internet of Things Week

This past week, we covered the Internet of Things, a term used to “describe a growing phenomenon in which every physical object can have some form of connection to the Internet.” And it’s coming to an object near you. According to Gigaom’s Jon Collins, a family of four will move from having 10 connected devices in 2012 to 25 in 2022 to keep us always on without even realizing it.  Below, you’ll find a list of our posts detailing this growing trend and the data implications for marketers.

POV: How The Internet Of Things Is Creating New Ecosystems

R/GA, Techstars and the Rise of Connected Devices

Why Today’s Smart Fridge Is Pretty Dumb

SmartThings And The Connected Home

The Trigger: Fitness Wearables

 

 

 

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