In conjunction with the Cannes Lions conference, Twitter unveiled its official @dronie account – a twitter account devoted entirely to selfies taken by drones. The account will be broadcasting selfies taken by drones at Cannes all week, the first of which being a Vine featuring Joel Lunefeld, Twitter’s VP of Global Brand Strategy, and Sir Patrick Stewart. Whether it’s a Cannes-oriented marketing stunt or a permanent way to track droanies, it’s a great way to drum up interest in new technology and Twitter’s integration with it.