The newest Emmy nomination list is out, and following last year’s breakthrough success, Netflix is winning even bigger this year, with a total of 31 nominations compared to last year’s 14. Besides various expected nods for its acclaimed series House of Cards and Orange is the New Black, it also scored a surprise nomination for Ricky Gervais for Lead Actor in its new original comedy series Derek. Overall, premium cable company HBO still dominating the field with most number of nominations. But Netflix’s consecutive success in winning critical acclaims nicely echoes their recent “TV is getting better” native ad, signaling the continuous rise of the OTT content providers in the market.