Apple Brings iTunes Account Refill To Mobile

After some tests in Japan, Apple is now rolling the iTunes Pass in the states. The new feature embedded in the Passbook app allows users to add credit directly to their iTunes Store accounts. Such a feature signals Apple’s intention to reach an even wider range of customers with its digital stores by simplifying the process for iTunes account refill. In addition, this move towards mobile could also indicate that Apple could eventually make a broader play for iOS-powered native mobile payments.