Yep, you read that right. Someone is making a messaging platform where its users are only allowed to communicate through those playful little icons known as emojis. The network, aptly named Emoj.li, has not officially launched, but it is currently accepting username reservations. The usernames, of course, have to be emoji-only as well, properly reflecting the diehard emoji-purist ideals of its creators.
Following the surprising success of the Yo app, where you could only send your contact a simple “Yo” and nothing else, Emoj.li comes off as a whimsical, almost parody-like creation, riding right on the recent tide of testing the limits of messaging apps. How far this trend, undoubtedly spearheaded by Gen Z, could push forward our cognition of mobile communication remains to be seen. Who knows, maybe brands will pay good money to be integrated into the emoji library if this platform ever blows up—just imagine the potential bidding war between Pepsi and Coca-Cola over the soft-drink icon. For now, however, we could only respond with an enigmatic winky-smiley face.