CBS is said to be jumping into the over-the-top (OTT) market by allowing its production division, CBS Studios, to develop shows directly for streaming services such as Netflix and Amazon. As evidenced by the streaming deal they struck with Amazon last year for their summer hit “Under the Dome”, CBS has been clearly eyeing the potential in teaming up with the Internet-based challengers for a while now.
This move serves as a testimony to the growing importance of OTT services in the industry, and CBS seems to recognize that maybe there may be room for many competitors in this fractured market.
