When it comes to producing original content, Amazon is often overshadowed by its major competitor Netflix, but it’s quickly catching up. Their populist method of letting the audience decide the fate of its new pilots, for instance, points to an innovative way for the entertainment industry to give audiences what they want. Another new thing Amazon is trying this year is to take a page out of the Netflix playbook by attaching big Hollywood names to its original contents. How these efforts measure up to the dominance of Netflix, however, remains to be seen.