Facebook is reportedly in talks with Hollywood executives and directors about creating content specifically for Oculus Rift. Given that most virtual reality headsets are currently developed for immersive gameplay, it is understandable that Facebook would want to explore its potential in providing a new breed of entertainment experiences. Imaginative genres like fantasy, horror, or sci-fi could potentially benefit greatly with the help of virtual reality technology, and new marketing opportunities can be expected to open up accordingly as well.