What Is A CMTO, And Why Is It Important?

With today’s ever-shifting technology landscape, a new breed of marketing executives—the ones that are equally adept at marketing and technology—are finally getting the recognition it deserves. Sometimes labeled chief marketing technology officers (CMTO), these are the individuals who educate agencies on emerging marketing technology and equip them with the tools needed to engage today’s always-on customers. As crucial players in the future of marketing in our increasingly digital world, CMTOs are quickly becoming invaluable assets to any agency.