Read original story on: Street Fight
Vistar, a digital out-of-home startup, wants to use their data to map of consumer behavior in the real world. Through a partnership with AirSage — one of few startups that have negotiated deals with carriers for this data — Vistar has developed a system which it says can allow marketers to analyze where nearly 110 million of consumers live, work and shop in an anonymized and privacy-sensitive way.
The new data product is meant to supplement the core digital out-of-home business. But the move also comes as the company launches its own mobile advertising demand-side network, and looks to find a way to compete in an increasingly crowded mobile advertising industry.