Read original story on: NPR
At last night’s 72nd Golden Globe Awards, Amazon Prime claimed their first-ever victories at any major award show, as their new original series Transparent collected awards for Best TV Comedy Series, as well as Best Actor in a Comedy for its lead Jeffery Tambor.
Such big wins for Amazon mark the first time a streaming service other than Netflix (which also scored a big win with Kevin Spacey winning Best Actor in a Drama for House of Cards) has beaten traditional TV players, signaling the continuing diversification of the OTT TV market. At the end of the day, consumer don’t really care which distribution channel they are using, as long as they are enjoying the quality content.