Read original story on: AdAge
We reported last week that Snapchat is venturing into original content with its new Discovery feature, and now the company is taking that foray one step further. On Tuesday, Snapchat announced a “scripted series” of mini-movies made by social media stars and sponsored by AT&T. Dubbed “SnapperHero”, the soon-to-debut 12-episode original web series marks an important step in Snapchat’s continuing evolution from messaging app to media platform.