Read original story on: Forbes
You may have noticed the option to take an Uber while searching for routes in Google Maps, but that’s just the start of Uber’s ongoing vertical integration. Earlier today, the car-hailing company announced a partnership with mobile startup Breathometer to prompt users who have failed its breathalyzer test to call an Uber directly from its app.
Aiming to become the de facto brand for on-demand car services, Uber has been steadily transitioning from being a mere app to being an omnipresent button in any app that remotely relates to transportation, and this newest addition to its string of selected partners will help Uber further expand its reach.
