Read original story on: AdWeek
Elle magazine wants to bring front-row seats at fashion shows to it readers with the help of virtual reality. The magazine is reportedly partnering up with VR-movie company Jaunt to produce a 360-degree photoshoot that offers a close look at the spring collection of premium denim brand 7 For All Mankind. The finished content will be released for VR headsets via its website within this month. As more and more brands start to experiment with VR technology, we expect to see more collaborative efforts like this pop up.