Read original article on: TechCrunch
Taking a page straight out of WeChat’s and LINE’s playbooks, Facebook has unveiled its plan to expand its Messenger app into a full-fledged media platform by allowing third-party integration with content, information, and new functionality. Until now, the Messenger App has basically been copying the monotonous messaging experience on Facebook, and it should be interesting to see how it will experiment with new developer capabilities to offer new functions for users and new opportunities for brands.
