Read original story on: Mobile Marketer
McDonald’s tested a new in-store proximity program at 15 McDonald Cafés in Istanbul, Turkey, sending beacon-enabled promotions to its customers via Shopping Genie, a popular Turkish loyalty app, with some very positive results. Over two six-week periods, the fast food chain staple saw a conversion rate of 20 percent, with an impressive 30% of users who received the promotion using it more than once.