Read original story on: AdWeek
Snack giant Mondelez International announced on Wednesday a three-month program named Shopper Futures, which asks participating tech startups to pitch innovative retail solutions involving emerging technology like beacons and conductive ink. The news came on the heels of the debut of Mondelez’s “buy buttons” across its digital platforms, a collaborative effort born out of the company’s partnership with Irish marketing tech firm ChannelSight. Now with the launch of Shopper Futures, it seems like Mondelez is still hungry for more tech-enabled solution to ramp up its sales.
