Read original story on: The Verge & WSJ
In a continuous effort to expand its platform and build its own version of the Internet, Facebook has been actively pursuing media owners to host content directly on its network. Earlier this week, HBO becomes the latest content provider that opts to put their videos on the social network, as the premium cable channel announces two of their newest comedy series Baller and The Brink will be streaming their pilot episodes exclusively on Facebook for a limited time.
After a few weeks of dormant inactivity, publishers that signed on for the Instant Articles initiative are now gearing up to start scaling up content distribution on Facebook. The New York Times is reportedly preparing to publish about 30 articles per day and NBC News plans to post between 30 and 40 articles daily in the coming days.
