IPG Media Lab

Yahoo Catches Up With Google With Actionable Mobile Search

Read original story on: The Next Web

Yesterday, Yahoo announced a new partnership with Oracle that aims to prompt users updating Java software to set Yahoo as the default search engine. And Today, Yahoo follows up its efforts in pushing Yahoo Search with a revamp mobile search results page that offers richer content and quicker access to take actions. For example, a search for a specific restaurant now pulls up relevant info about the restaurant, as well as yelp reviews, all designed to be directly helpful in the context of specific queries. Of course, this is nothing really revolutionary—Google has been doing that for years now—but it is a smart move for Yahoo to catch up and put mobile search first, especially now that mobile search usage has officially surpassed desktop.

 

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