What Happened
Facebook has started testing an update to Notes to make it easier for users to create and read long-form content on Facebook. The revamped layout looks similar to that of popular blogging platform Medium, complete with new features such as header images, user tagging, links and hashtags.
What Brands Should Do
Facebook has been steadily building out its content offerings in recent years, with special attention to short-form videos. Back in May, it launched an “Instant Articles” program that aims to lure digital publishers to put their content up natively on Facebook for faster mobile access and allegedly better distribution. So it makes perfect sense for Facebook to push further into building out its long-form content tools. For brands that wish to utilize Facebook as a native channel for content marketing to engage with fans, this revamped Notes could be a good testing ground.
Source: The Next Web
