What Happened
Apple has struck a new partnership with PayAnywhere, a POS solution provider that serves more than 300,000 locations around the United States. As part of the partnership, the latest version of the PayAnywhere card reader will also be sold in all Apple Stores.
What Brands Should Do
This new partnership undoubtedly broadens Apple Pay’s reach, which in turn could only help the mass adoption of Apple’s mobile payment. For brands, especially those in retail, this means now is the time to start incorporating your existing reward and loyalty programs into point of sale systems, offering your customer a frictionless shopping experience. To promote Apple Pay usage, PayAnywhere is also offering merchants $5,000 worth of free Apple Pay transaction processing, something that SMBs and independent merchants could take advantage of.
Source: TechCrunch
