What Happened
Guests at Marriott Hotels can now order a “VRoom Service,” which offers visitors virtual tours of Chile, China, and Rwanda, powered by Samsung Gear VR headset. The hotel created these distinct global travel experiences in partnership with Framestore VR Studio, marking it latest foray into developing original VR content to bring immersive experiences for its customers. Previously, Marriott also offered visitors virtual tours of London and Hawaii with the help of the Oculus Rift headset.
What Brands Should Do
Similar to Birchbox’s experiment with virtual reality earlier this year, Marriott joins a handful of early-adopting brands that are producing original VR content for the VR platform to bring added value to the customers. For brands that seek to immersively engage with the audience, now would be the time to start experimenting with VR content creation.
Source: Digiday
Header image taken from Marriott’s YouTube Video “VR Postcards“
