What Happened
After testing its live-streaming feature within celebrity Pages for about 4 months, Facebook finally started rolling out its answer to Meerkat and Periscope to all users last Thursday. Named Live Video, the new feature is now available to a small number of iOS users in the United States, with plans to expand to Android and more users soon. Users will be given the option to save a recording of their broadcasts on their timelines when it’s over.
What Brands Need To Do
Facebook’s vast user base could give this new livestreaming feature a leg up and capture a large number of Facebook users who haven’t been previously exposed to live-streaming. It will provide brands with a new channel to connect with fans in real time, as well as opportunities for sponsoring social influencers or broadcasting branded events, such as what Guess recently did with AOL’s little-known live-streaming app Kanvas. Its capability to automatically save a live broadcast to a timeline should also help brands easily create some lasting video content from their live-streaming efforts.
Source: Digiday