Welcome to the Lab’s year-end review, looking back at some of our best and most popular posts from 2015.
2015 saw tremendous growth for ecommerce, so much that it has seriously eroded Black Friday sales. But that doesn’t mean it’s all over for the brick-and-mortar retailers. In fact, traditional retailers have been actively incorporating digital components such as beacon technology, mobile payments, and in-store display of social media activities to build out rewarding interactive retail experiences that connect with shoppers. Here are some highlights on how they are improving physical retail with a digital touch.
Fast Forward: How Yext’s Xone Can Reach Black Friday Shoppers On Cyber Monday
JCPenney and Shopkick Inspire Cinderella Moments for Consumers
How Elle Used Proximity And Beacon Tech To Drive 500,000 Retail Store Visits
Ralph Lauren And Sephora Testing Interactive Retail Experiences