What Happened
Right on the heels of CES 2016, Ford announced that it has started working on an app that aims to help drivers get around more easily. Powered by its partnerships with ParkWhiz and Parkopedia, the new FordPass app can help users quickly find and pay for a parking spot. Ford also is working with FlightCar to help users borrow and share vehicles while traveling.
Additionally, McDonald’s and 7-Eleven are also among the launch partners to reward FordPass members with “merchandise and unique experiences,” which will possibly translate into providing drivers with coupons and value offers when they are near one of their store locations. The app, set to launch in April, will be available for free for everyone, no Ford ownership required.
Market Impact
In recent months, Ford has been making strides in transforming from a traditional automaker to a modernized mobility company. It launched a pay-per-minute car-sharing service in London in May, and is reported to be developing its own version of Uber. Partnering with McDonald’s and 7-Eleven signals Ford’s ambition in integrating hyperlocal commerce into its app, spelling new opportunities for restaurants, chain stores, and other local businesses to get into the connected car space and reach consumers on the go.
Source: The Verge
