What Happened
Twitter is about to give its livestreaming app Periscope a huge boost by integrating the live streams into its iOS app and allowing users to watch the broadcasts right in their timelines. This feature is set to roll out over the next few days, with support for its Android app in the works.
What Brands Need To Do
In June, Nestlé became the first brand to run a paid campaign on Periscope, and BMW debuted an interactive live-action campaign on Periscope later in October. Now with the added exposure, brands will be able to reach a much bigger audience with their live broadcasts, which offer brands a great shortcut to get their content in front of a mobile audience in real time. If your brand has yet to try out live streaming, now would be the time.
Source: Wired