What Happened
You can now watch Animal Planet’s annual canine football event in virtual reality, thanks to Geico’s sponsorship. The 360-degree experience will be available through Discovery VR apps, Samsung Milk VR, and Animal Planet’s YouTube page. As part of the sponsorship, viewers will also be treated to an interactive tour of Geico Stadium, where the Puppy Bowl will be hosted.
What Brands Need To Do
As VR technology continues to garner interest and inch closer to the consumer market, brands seeking to engage consumers with immersive experiences should start experimenting with VR content today. It can be done either through sponsorship like Geico did here, or by partnering with VR content creators to develop their own branded VR content, as Marriott Hotel, Birchbox, and JCPenney have done recently.
Source: AdAge