What Happened
Shopify is making it easier for brands to sell on social and messaging platforms with the launch of an iOS keyboard app. Named Shopkey, the app will be to be integrated with product catalogs so that merchants using Shopify’s software can easily find and send product pictures and purchase links to their customers via an interface akin to a sticker keyboard.
What Brands Need To Do
Though still in its nascent stage, conversational commerce has been gaining momentum among online retailers. In China, popular messaging app WeChat has seen considerable success in integrating ecommerce into its platform. Therefore, brands looking to sell directly to consumers via messaging and social platforms should consider utilizing this keyboard app to quickly respond to customers’ requests and move them down the sales funnel.
For more information on how brands can develop authentic brand voices and sell on conversational interfaces, check out our Outlook 2016.
Source: Buzzfeed
Header image from Shopkey’s App Store Page