What Happened
More sports content will soon be available in virtual reality, thanks to a new multi-year content deal that Fox Sports struck with NextVR, a leading VR content platform. Under the 5-year deal, Fox Sports will make a range of top sporting events for which it holds broadcast rights, such as this Sunday’s Daytona 500 NASCAR event, available for immersive viewing through NextVR. Owners of Samsung Gear VR headsets can watch VR live streams for free via the NextVR app. Previously, Fox Sports has worked with NextVR to test live VR broadcasts at the Auto Club 400 NASCAR race and the U.S. Open Golf Championship event last year.
What Brands Need To Do
With the quickening pace of VR content development and the increasing number of platforms supporting VR content, virtual reality is fast becoming the next frontier for content creators and media owners to explore. As the audience size for VR content continues to grow, it is important for brands to follow the good examples set by early adopters like Marriott Hotels and JCPenney, and start developing branded VR content in order to capitalize on the growing consumer interest in immersive experiences.
Source: TechCrunch
Header image courtesy of NextVR