What Happened
Snapchat has always been mobile-only, in the sense that all its content and services live on mobile devices. But on Sunday, it broke with its tradition and extended its Live Stories for the Oscars to its website, so that people who are not using the popular messaging app can also watch its live content curation from the red carpet and ceremony. Just like Live Stories inside the app, the Oscars’ Live Story was only available online for 24 hours. But Snapchat says it is considering making more Live Stories for big events accessible via its website.
What Brands Need To Do
Making its content more accessible will no doubt help Snapchat amplify its content viewership and reach new audiences outside the app. For brands advertising on Snapchat, such increased visibility should come as a welcome development. Snapchat has been making an effort recently to appeal to brand advertisers, including the debut of on-demand custom Geofilters and a new partnership with Nielsen to improve its ad measurement, as well as enlisting Viacom’s help to sell more ads in its Discover content channels and Live Stories. As Snapchat continues to grow its audience and make its platform more brand-friendly, it remains a leading channel for brands to connect with today’s teen and young Millennial audiences.
Source: The Verge
