What Happened
Yahoo has launched a new dedicated eSports site to capitalize on the booming popularity of competitive gaming. The new site will cover live tournaments, statistics, interviews, and news in the digital gaming industry. In related news last month, Yahoo announced that it is shutting down several content verticals, including those dedicated to food, travel, health, and parenting topics, and choosing to instead focus on four of its popular content verticals – News, Sports, Finance, and Lifestyle.
What Brands Need To Do
Yahoo’s move mirrors ESPN’s decision earlier this year to launch a dedicated content portal for eSports, as both companies aim to leverage their experience with sports coverage and vast reach of sports fans into capturing the ballooning eSports audience. Previously, brands like Coca-Cola and Geico have been sponsoring eSports tournaments to reach the millions of fans those events draw. Now with Yahoo and ESPN on board, brands will have more platforms to reach the much-coveted demographic of Millennial guys.
Source: Variety
